Middle Eastern Region Provider Makes Initial Entry into US Channel with Advantage
April 9, 2020, Port Washington, New York – Advantage Communications Group, LLC (“Advantage”), a leading technology sourcing advisor for business customers worldwide, today announced that it has entered into a new partnership agreement with Tawasul Telecom (“Tawasul”), a pioneering Information and Communication Technology (ICT) solution provider serving the Middle East. This agreement, which marks the first U.S. partnership for Tawasul, gives Advantage’s global base of partners and clients access to their portfolio of fully redundant, disruptive end-to-end managed communications solutions.
Headquartered in Kuwait, Tawasul is a subsidiary of Kalaam Telecom, one of the largest managed service providers in Bahrain. Their neutral, redundant network and a fully diverse topology features 16 PoPs in Kuwait, Jordan, Egypt, Saudi Arabia, Bahrain, Qatar, UAE, Oman, Pakistan, Germany and the UK, plus numerous NNI arrangements. Services offered included MPLS, Ethernet, SD-WAN, Cloud, AWS, Microsoft Azure, Data Hosting and Unified Communications all backed by proactive support and tangible Service Level Agreements.
“Tawasul is going to be a secret weapon in our international provider portfolio,” stated Jesse Bernstein-Ansaldi, Director of International Sales for Advantage. “They have an impressive network, with a strong presence across the Gulf and Middle East with reach into Asia and Europe. That, combined with their laser focus on customer experience, makes them an ideal fit to address the unique connectivity needs of our clients and partners.”
“Well respected, knowledgeable and professional partners are vital to our success. Once we decided to make the U.S. channel a key part of our growth strategy, we immediately targeted Advantage,” added Clive Batchelor, VP of Sales at Tawasul. “We’re excited to work with Jesse and his team to design solutions to address the expansion and diversity requirements of Advantage’s global customers.”
Advantage now has established relationships with over 60 international service providers spanning six continents.
Established in 2005, Tawasul Telecom – a subsidiary of Kalaam Telecom is a pioneering Information and Communication Technology (ICT) solution provider offering a wide range of solutions and services designed to cater to the growing needs of today’s modern businesses.
Tawasul Telecom provides a one-stop-shop for a fully redundant highly available end-to-end solutions and unique offerings making it the preferred partner of choice among its regional & international partners and clients. Embracing its supplier neutral stance Tawasul Telecom provides a reach anywhere dimension covering the Middle East region and beyond.